With the Trustbuilder you have several options to direct patients to different review platforms after the fill out your survey.
But which one makes the most sense to you and how do I choose the right one?
To begin with, Our Trustbuilder offers three different options for reviews.
To begin with, Our Trustbuilder offers three different options for reviews.
- Google
- Trustpilot
- Facebook
You can mix and match these as you see fit (for example split 60/40 between Google and Facebook) but there are some caveats when doing so. We'll get back to those later in this article.
First we'll to go through the three platforms and the pros and cons of each of them.
Google:
Google:
Google is the platform most of our clients send their patients to. It's also the platform we usually recommend you send patients to for reviews and it is for good reason.
When people need a dentist, they go to google and type in "dentist in my area" and Google provides the most popular options.
If you see three dentists with 4.5 to 5 start ratings you never even visit any of the other review platforms, because you have what you need right there in Google.
At the same time Google allows you to cherry pick which patients you send to the platform, meaning that you can choose only to send patients that have left a positive response in the Trustbuilder survey. This means you'll have a better chance of improving your review score on the platform.
Pros:
- Most used platform by patients browsing for dentist services
When people need a dentist, they go to google and type in "dentist in my area" and Google provides the most popular options.
If you see three dentists with 4.5 to 5 start ratings you never even visit any of the other review platforms, because you have what you need right there in Google.
At the same time Google allows you to cherry pick which patients you send to the platform, meaning that you can choose only to send patients that have left a positive response in the Trustbuilder survey. This means you'll have a better chance of improving your review score on the platform.
Pros:
- Most used platform by patients browsing for dentist services
- People use the reviews when searching for dentists and skip visiting other platforms
- Cherry picking is possible
Cons:
- If a patient doesn't have a Google account (Most people do) they can't leave a review.
- If people are actively looking for bad reviews, they will look at Trustpilot
Facebook:
Facebook used to be a good platform for reviews. The directed marketing on the platform was very effective and could provide great results.
This has however changed a bit, and today you see fewer and fewer users on Facebook (it's still the biggest social network by any means), and the spend to gain results are becoming higher, as the users are getting more and more resistant to advertising on Facebook. Particularly in the nordic countries, more and more are abandoning their Facebook accounts.
When is it then a good idea to send your patients to Facebook?
If you already have great ratings at Google and Trustpilot and if you already have a presence on the platform with good engagement, then it might be useful for you.
Otherwise, we do not recommend sending patients to this platform.
Trustpilot:
Trustpilot is one of the oldest and biggest review platforms on the internet. For many, it is the go to platform when you seek information on a company online.
For this reason alone, it makes sense for any company to be aware of the platform and if there are reviews about you there. Especially because Trustpilot seems to be the go-to place if you have had a bad experience, meaning you are more likely to have bad reviews on this platform.
Another point that emphasises this problem, is that Trustpilot, doesn't allow cherrypicking, meaning you have to send all patients to this platform if you want to send patients there. Not just the happy ones.
We generally recommend that you send patients to Trustpilot if you have good ratings on Google, and if there is a need to improve your Trustpilot score.
You have to allow both positive and negative patients through, but if you clinic generally have a good reputation and lives up to that, you can expect to get a lot more good reviews than bad ones. Typically, when we recommend you use Trustpilot, we recommend you run with trustpilot for 4 to 6 months and then returning to Google or prolonging if necessary.
Pros:
- Biggest review platform on the web
- Trusted by many users
For this reason alone, it makes sense for any company to be aware of the platform and if there are reviews about you there. Especially because Trustpilot seems to be the go-to place if you have had a bad experience, meaning you are more likely to have bad reviews on this platform.
Another point that emphasises this problem, is that Trustpilot, doesn't allow cherrypicking, meaning you have to send all patients to this platform if you want to send patients there. Not just the happy ones.
We generally recommend that you send patients to Trustpilot if you have good ratings on Google, and if there is a need to improve your Trustpilot score.
You have to allow both positive and negative patients through, but if you clinic generally have a good reputation and lives up to that, you can expect to get a lot more good reviews than bad ones. Typically, when we recommend you use Trustpilot, we recommend you run with trustpilot for 4 to 6 months and then returning to Google or prolonging if necessary.
Pros:
- Biggest review platform on the web
- Trusted by many users
Cons:
- No cherry picking
- No cherry picking
- Fewer reviews per sent customer, as the review process is harder
- Less people (by a large margin) see the reviews compared to Google
Multiple platforms:
As mentioned earlier, our Trustbuilder allows for you to send patients to multiple platforms. Generally we don't recommend this, because it has a few caveats that you need to understand.
Firstly, there is the challenge of different platform requirements.
For example, Trustpilot doesn't allow cherry picking, but Google does. That means that if you want to combine the two, you must send all patients to review platforms regardless of the rating and platform. This allows for negative reviews to go to Google, which is very undisirable.
Secondly, whilst you can divide your patients towards different platforms,it is much more efficient to focus the efforts towards one platform at a time, and then redivert if necessary. Particularly when Google is so much more useful in the day to day visibility than the other two options.
As always, if you have any questions or just want to understand these things better and maybe change your Trustbuilder focus, feel free to contact support@dentalmedia.io
as we will be more than happy to help you out :)
Firstly, there is the challenge of different platform requirements.
For example, Trustpilot doesn't allow cherry picking, but Google does. That means that if you want to combine the two, you must send all patients to review platforms regardless of the rating and platform. This allows for negative reviews to go to Google, which is very undisirable.
Secondly, whilst you can divide your patients towards different platforms,it is much more efficient to focus the efforts towards one platform at a time, and then redivert if necessary. Particularly when Google is so much more useful in the day to day visibility than the other two options.
As always, if you have any questions or just want to understand these things better and maybe change your Trustbuilder focus, feel free to contact support@dentalmedia.io
as we will be more than happy to help you out :)